By incorporating top Angus genetics selected for their known growth rates and carcass attributes, while maintaining the distinctive white face and short gestation from Hereford genetics, our KiwiPrime dairy-beef solution has been designed to meet the needs of everyone.

Why KiwiPrime?

  • Best of both worlds: There’s no need to choose between calving ease and calf value, KiwiPrime genetics have been designed to produce animals with lower birth weights for easier calving and faster growth for better finishing outcomes.
  • Clearly marked calves: KiwiPrime sires have been bred to produce a higher proportion of distinctive black coated, white-faced calves – making them easier to identify at birth and more attractive to buyers.
  • Tighter calving intervals: Shorter gestation lengths mean you get more days in milk to boost profit and more time for your cows to recover.
  • Backed by data: KiwiPrime is the result of an eight-year breeding programme - backed by six years of data, farmer feedback and benchmark trials comparing KiwiPrime bulls with Angus, Hereford and other beef breeds.

KiwiPrime straws will be available as a frozen product from February 2026 in limited supply. From 2027, KiwiPrime semen will also be available to purchase as a liquid straw, making it easy to incorporate into mating plans.