Craig Purcell


Bachelor of Agriculture, Massey University. 

Sustainable Nutrient Management Certification, Massey University.

Member of NZIPIM. 

Certified BCS Assessor.

Work experience

13 years managing a variety of different farming operations.

About Craig

Farming is my passion. I love the people, challenges, problem solving, and working with different farming systems. More importantly, I enjoy being able to help you extend your business and reach your goals. 

I’ve been a FarmWise Consultant for more than 10 years and have 13 years practical farming experience. This ranges from managing split calving winter milk to low cost all grass farming. I’ll use this experience to help you increase profitability and maintain the wellbeing of your stock. 

My approach is tailored to suit your unique needs. Together we’ll devise a plan that matches your priorities – lifestyle, profitability, succession, growth, sustainability, productivity or enjoyment. 

You’ll get professional, practical and structured advice on all aspects of farming, including: 

  • formulating and developing annual plans and policies 
  • maximizing herd production 
  • optimising feeding and pasture production and evaluation
  • monitoring of financial budgets. 

As a farmer I’ve always strived to do the best possible job on the farm – nothing has changed. Get in touch and I’ll do the same for you.

Craig Purcell

Bay of Plenty