Our strategy

We are a herd improvement and agri-technology co-operative. Our strategy defines our vision, purpose and strategic themes.

Our Vision

To improve the prosperity and productivity of our farmers.

Our Purpose

Our co-operative empowers livestock farmers through the delivery of superior genetics and technology.

Strategic Themes

  • Genetics and information to create superior livestock.
  • Information to improve decision making to enable superior livestock performance.
  • Hardware and systems to improve productivity and decision making.
  • LIC International – adding value for our shareholders, focussing on key markets.

Our Values

  • Innovation
  • Integrity
  • In Tune
  • Passion
  • Spirit of Co-Operation.