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LIC has pioneered so many things that, today, are taken for granted in the dairy industry in New Zealand and worldwide.
We were there when the first herd tests were done, the first AI was done and the first animal recording was done. Over the years our name has been behind some of the biggest innovations in dairy science - the development of Long Last Liquid (fresh semen which would last up to four days in the field), Short Gestation bulls and trialing the use of Yaks to reduce gestation length and, most recently, a team of genomically selected bulls.
We’ve been around for 100+ years and our vision hasn’t wavered. In contrast with others, we don’t exist to ‘just make a sale’; we're a dairy farmer owned cooperative and we exist to provide commercial dairy farmers with solutions which will boost their productivity and profitability. It’s as simple - and as complex - as that.
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