today’s farming environment, being able to access the information you need,
when you need it, is critical to your farm’s productivity and profitability.
farmers and co-op ahead of the game means having the right technology to
make your life easier and give you the ability to make faster, more informed decisions on-farm.
One of the strengths
of our co-op has always been our collective ability to use data to drive
improvements in genetic gain and farm performance. But data is only half of the
story. More importantly, it’s about the insights we can capture from that and
how you use these on farm.
We’ve been in the
business of data collection for more than 30 years, when MINDA was first
introduced in the 1980s. Back then, farmers would send us hand written animal details
by post, for us to type and post reports back a few weeks later.
Fast forward to 2019 and
we have more than one billion pieces of dairy herd data in the cloud – putting
your data in the palm of your hand.
But we know we need to do
more to make your data work harder for you, and we need to move faster.
That’s why we’ve been working really hard to transform
our technology, modernise our systems and move all data to the cloud. And this work is paying off, speeding up genomic analysis in our
breeding programmes and unlocking new opportunities to deliver more insights in