Divestment of LIC Automation

LIC has entered an agreement to divest the LIC Automation business to MSD Animal Health, owner of Allflex.

LIC has agreed to divest the LIC Automation business to MSD Animal Health.

As part of the sale, the suite of Protrack automation and sensing technology products will join Allflex Livestock Intelligence.

The sale is in line with our refined strategy, and will allow us to sharpen our focus and play to our strengths delivering world-leading pasture based dairy genetics and herd management for New Zealand farmers.

We will work with Allflex to support customers through the transition to make the handover as smooth as possible.

What’s included in the sale?

The suite of Protrack automation and sensing technology products will join Allflex.

The transaction includes:

  • Continued migration onto new generation Protrack systems for customers with legacy technology, as well as associated software development
  • LIC to continue providing service and support to customers through transition
  • Ongoing interaction between Protrack operating systems and LIC’s herd management system, MINDA.
  • Access to data generated from the automation technology for LIC, to continue to support the co-op’s research and development activities.

Both companies will work together to support you through the transition and make the handover as smooth as possible.

More information:

Online briefing

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An online customer briefing hosted by Murray King (Board Chair), Wayne McNee (Chief Executive) and Simon O’Connor (GM Commercial) was held on Wednesday 9 June.

The session included a Q&A from Protrack customers where a number of questions were asked about what this means for them and their automation technology.

Questions & Answers

We believe this is the best way forward – for the technology, for you and for the wider co-op shareholder base.

This is because:

  1. The new owner has the capabilities to take this technology to the next phase and deliver more value to you.
  2. It is in line with our refined strategy; it will allow us to sharpen our focus and play to our strengths delivering world-leading pasture based dairy genetics and herd management for New Zealand farmers.
  3. While we know automation delivers a lot of value on-farm, the LIC Automation business has seldom been profitable, despite significant efforts by our people and partly due to the stabilisation of cow numbers in NZ dairy and limited traction in international markets. The sale will conclude a longstanding, concerted effort to grow the automation business and make it profitable.

The global (US-based) company, which owns Allflex and SCR, develops, manufactures and markets veterinary medicines and services, and animal health intelligence and wearables.

The company has a reputation for investing heavily in research and development for animal health and welfare, with extensive scientific and technological capabilities.

We have a long-standing relationship with MSD via Allflex NZ, so we are confident the technology and our customers will be in safe hands, with investment for the future.

The suite of Protrack automation and sensing technology products will join Allflex.

The terms of the sale include:

  • Continued migration onto new generation Protrack systems for customers with legacy technology, as well as associated software development
  • LIC to continue providing service and support to customers through transition
  • Ongoing interaction between Protrack operating systems and LIC’s herd management system, MINDA.
  • Access to data generated from the automation technology for LIC, to continue to support the co-op’s research and development activities.

Both companies will work together to support you through the transition and make the handover as smooth as possible.

We believe this is the best way forward – for the technology, for you and for the wider co-op shareholder base.

We have a longstanding relationship with Allflex New Zealand and will work together to support you through the transition to enable a smooth handover.

For now, it’s business as usual for your Protrack system. Your LIC contact for service and support remains the same. Any terms you have signed up for will also remain valid.

Both companies will work together to make the handover as smooth as possible. We’ll keep you updated as the transition progresses.

Product, software and data

No, the need for customers to upgrade their legacy Protrack technology to new generation Protrack systems remains.

The terms of the sale include continued migration onto new generation Protrack systems for customers with legacy technology, as well as associated software development. All terms signed up for remain valid.

Yes. In order for Protrack to work effectively it needs to interact with MINDA. The terms of the sale include ongoing interaction between the Protrack operating systems and MINDA.

Yes. The terms of the sale include access to data generated by the automation technology for LIC, to continue to support our genetics based research and development activities.

The new owner will meet all ongoing obligations and continue to support products and services.

In the meantime, it is business as usual for your Protrack system and your LIC contact for service and support remains the same.

The new owner has the capabilities to take this technology to the next phase and deliver more value to you. The terms of the sale include continued migration onto new generation Protrack systems, as well as associated software development.

Customer support

For now, it’s business as usual for your Protrack system. Your LIC contact for service and support remains the same.

For sales queries please call 0800 454 224.

For service queries please call 0800 542 288.

We’ll keep you updated with any changes to your contacts as the transition progresses.