Our brand

Watch our videos which celebrate LIC's place in the New Zealand Dairy Industry and how we provide support on a national stage.

LIC technology advert

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The future of the New Zealand Dairy Industry is in good hands.

LIC rower advert

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Helping to get new generations interested in dairy farming.

LIC brand video

Beamer brand video

There's always room for improvement

A tagline that can mean different things at different times. But is always relevant.